ABOUT US
Our family Story
Welcome to our world of tailored travel experiences, rooted in the heart of New York City. As a family-owned and operated Luxury Tour and DMC Travel Company, we champion the belief that travel should never conform to a one-size-fits-all approach. Since 1979, our mission has been to elevate your travel experiences with concierge-level services, crafting journeys that are as unique as you are. With the addition of our daughter, Irene, the second generation introduces fresh perspectives to navigate the travel industry's evolving landscapes, all while honoring the traditions that have defined our legacy.
" STRIVING TO BLEND TRADITIONAL TRAVEL AGENCY VALUES WITH MODERN, INNOVATION IN A DYNAMIC ONLINE INDUSTRY " – Irene, co-founder.
Founder's story
Our journey began over four decades ago, rooted in the classic charm of travel agencies, the gateways to dream holidays in Venice, Florence, and Rome. As the digital age dawned, we embraced the shift, launching our first online booking platform in the late '90s. Yet, as the online travel market burgeoned, we yearned for more than just another digital storefront; we missed the depth, the personal connection, the expertise. This longing guided us back to our core, to the essence of travel that a screen could never fully capture.
In a bold move, we reimagined our business model, focusing solely on inbound travel and tours across our beloved New York City. Leveraging our deep-rooted knowledge, love for this city, and established partnerships, we've created a blend of the travel industry's rich heritage with the convenience of modern, online booking. Our evolution is a testament to the dynamic nature of travel, reflecting the changing needs and desires of travelers worldwide.
Our Journey Timeline from '79 to Today
Our core Values
- Tailoring vacations to exceed expectations -
- Create a loving, inclusive traveling family -
- Supporting our local community and giving back -
What We offer
Our specialization lies in crafting bespoke New York experiences, from local tours and private events to cross-country road trips. Whether you're seeking a private tour or a fully-customized solution, our offerings are designed to align with your goals and budget. Available regularly in English, Italian, and Spanish, with services extendable to French, German, and Portuguese upon request, we cater to leisure travelers, corporate clients, and groups of all sizes. Our partnership with domestic and international travel agencies further allows us to extend our local support, ensuring every visit is memorable.
Let's meet our EXCLUSIVES ™
Our essence is in the unique, the private, the exclusively yours. We believe immersing yourself in the local culture, cuisine, and lifestyle is the essence of travel. Our dedicated experiences are crafted to fulfill your dreams and desires, showcasing the best of New York and beyond.
Private NYC Walking Tours™
Discover the real New York with neighborhood walks and themed tours.
Personalized Experiences™
Bespoke tours within and outside the city for the discerning traveler.
New York Vacation Packages™
Tailored packages that let you live your New York dream.
CONCIERGE-Level travel Services
Our Concierge-Level Travel Services are designed to complement our private offerings with a selection of lodging and ticketing options for top attractions, ensuring a comprehensive hospitality experience. From group tours and activities to day trips, air and water experiences, and exclusive nightlife, we've partnered with key local companies to bring you the best of New York, tailored to every budget and preference.
Group Tours & Activities
Budget-friendly activities through NYC.
Day Trips & Extended Tours
Visit the surrounding areas.
Air & Water Experiences
NYC's best views from the air & the sea.
Night Tour & Nightlife
Meet the city that never sleeps.
Ticketing Services
Full Service Box Office.
Restaurants & Dining
Reservations & Special Events.
Building communities
We are community-oriented. We engage extensively through our social media channels with both locals and visitors to help promote and share New York City. Here below, you can find the direct links to our official Social Media profiles. In the last decade, we have grown into a community of over 350K. We share daily updates and fun facts via stories as well as new openings and happenings via photos, videos and reels. We love connecting with new people both in person and "virtually," and we hope to be able to help you experience New York City uniquely and genuinely.
GET IN TOUCH WITH US
WHAT THEY SAY ABOUT US
LET'S WORK TOGETHER
be free!
Unforgettable holiday in New York, fantastic tour operator Irene, who introduced us to the city in all its beauty by telling us the story and describing passionately the life of the place. [...] Irene, I was able to see a Yankees tie as a fan, a dream of mine in the drawer..thanks for your help. Top. Thanks.
From TripAdvisor - May 2025
During my recent trip to New York, I had the pleasure of meeting Irene who accompanied us on a tour of the city, and the experience was unforgettable. From the first moment, she was welcoming, knowledgeable and incredibly passionate [...]
From Google - Feb 2025
We relied on them to organize a group tour in New York. Professional, precise, helpful, friendly. We can only thank Mr. Tony, who followed us impeccably in the planning, and his daughter Irene, an extraordinary guide, who showed us New York in a way that we will not forget. [...]
From Google - November 2024
I am the owner of a Travel Agency. We are Italian in Erba, Eolo travel, I brought a small group and I entrusted myself to Tony. We received great service from start to finish. Punctuality and excellent guides.Thank you for the wonderful experience!!!
From Google - May 2024
Irene? as I have already said elsewhere, she truly deserves all the compliments that are paid to her. Available, friendly, prepared, in short, if you need an Italian speaking guide in New York, she is the right person. You deserve 5 stars and more!
From TripAdvisor - April 2024
An extraordinary experience: I had the pleasure of having Irene as my guide for two days and thanks to the passion she puts into guiding you through the streets of NYC, the anecdotes, the trivia she lets you discover, and the facets she shows during the tour you can't help but fall even more in love with this wonderful city.
From Google - February 2024
Excellent guide, excellent organisation, Irene always ready to respond, available in every topic with competence, you can feel the passion for her work. Her voice accompanied our tour, we will miss you!
From Google - January 2024
[...] unique, very professional, courteous, friendly we can only write positive adjectives, you made us feel at home and have the desire to return. Super recommended. Erica, Marco, Annalisa and Giuseppe.
From Google - December 2023
We did 2 tours together with our guide Irene in one day, Hoboken and the East side. What can I say, in addition to the wonderful places, she has made everything more magical [...]
From Google - January 2023
Irene was a FANTASTIC tour guide! She was so knowledgeable about the area and was so patient with all our questions. We stopped to use the bathroom and we got coffee halfway through, she was so kind! It was a pleasure learning about Brooklyn from you!
From TripAdvisor - April 2022
I’m the biggest fan of Fall activities, but haven’t had a chance to do anything beyond Apple Picking in NJ. I decided to take a last minute 2 day trip with a friend in Hudson Valley, but didn’t know where to start [...] Thankfully I was able to use New York Welcome to do the hard work for us [...]
From TripAdvisor - October 2021
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