Spring in NYC: The Macy's Flower Show

04/01/2023



THE Flower SHOW


The popular Macy's flower show is back in action this year, and as always, it is an opportunity to witness creativity at its finest. This annual event welcomes locals and visitors to celebrate the beauty of spring at Macy's flagship store in Herald Square from March 26th to April 10th, 2023.

If you're a fan of all things floral, you will have gorgeous floral arrangements and colorful plants from around the world awaiting you. From towering whimsical topiaries to exquisitely designed bouquets, the show is a feast for the eyes. So, whether you're a seasoned gardener or simply enjoy beautiful things, the Macy's Flower Show is a must-see event.

WHEN TO VISIT THE MACY'S FLOWER SHOW IN NYC

Macy's Herald Square opens every day from 10 am until 9 pm. The store will be closed on Easter Sunday, April 9. We recommend weekdays, and early mornings to avoid crowds. Additionally, If you go in the morning, you will be able to take part in one of the free tours. Yes, Macy's is bringing back the popular tours. You will have the chance to learn more about the history of the show as well as the meaning of the different flowers and plants found in this year's collection.

The Tour is completely free. Make your way to the W. 35th St. & Broadway entrance to join the first available one. The tours run every 20 minutes from store opening until the last tour at 1 pm.

No reservation is needed - all tours are first come, first served.

A BRIEF HISTORY OF THE MACY'S FLOWER SHOW

You may think Macy's Flower Show is a thing of the present, a marketing gimmick for Instagrammers and Tiktokers ... well, guess again. This annual event has been a beloved tradition for over 70 years. The very first show was held in 1946 in California at the San Francisco Macy's department store to promote fragrances. It was a small affair featuring just a handful of flowers. A few years after San Francisco began, New York City started having its own show (1953). Over the years, the show has grown in both size and scope, drawing crowds of thousands from around the world. Each year, Macy's transforms the NYC flagship store into a blooming wonderland, showcasing incredible arrangements that are as breathtaking as they are fragrant. From tulips to lilies, daisies to roses, the Macy's Flower Show is a true treat for the senses. So why not stop and smell the roses?

Not only New York wasn't the first is also not the only location, Macy's stages flower shows at 5 downtown department stores:

  • Herald Square in New York City
  • State Street in Chicago
  • Union Square in San Francisco
  • Center City in Philadelphia
  • Downtown Minneapolis

THE PHOTO OPS: RAINBOW ARCH, GIANT LEAF-SHAPED CHAIRS & WHIMSICAL BOUQUETS

Not only these gorgeous floral displays are a feast for the eyes, but they also make for some pretty awesome photo ops. This year Macy's installed a giant Rainbow in the middle of the floor. So you can strike a pose next to a towering topiary, while sitting on one of the giant leaf-shaped chairs, or get silly with your friends right in front of the giant rainbow.

FROM SEED TO BOTTLE - THE DIOR COLLABORATION

This year Macy's launched a collaboration with DIOR transforming the mezzanine level into a lavishly romantic dreamscape with thousands of beautiful blooms. There are several fragrances showcased and the staff will explain how each one has been made - from roses to lilacs and chrysanthemums, there is something for every taste.

MACY'S FLOWER SHOW: FUN FACTS

  • The show is completely FREE
  • Some flowers are changed halfway through the two-week show
  • The store keeps a 65-degree temperature to preserve the flowers
  • over 15,000 live plants are featured in this year's show

WHERE: Macy's Herald Square, 34th Street and Broadway

HOURS:
Monday to Sunday: 10 am to 9 pm


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